How to Write an Essay on How to Act Like a Celebrity

Essay assignments tend to be quite diverse; this means that you can be asked to tackle a wide range of topics, some being more creative than others. Such a topic could be regarding acting like a celebrity, which is definitely something interesting to talk about. It allows you to challenge your imagination and to analyze a situation that, otherwise, might have missed your attention. This is what makes you a critical analytic and thinker.

With that in mind, we’ll outline the main tips and tricks that will come in handy for the writing of such an essay. If you are a bit clueless regarding where to start, we believe that these tips will come in handy.

First Things First: Brainstorm

Before you can get on to the writing process per se, it is common sense to put some time aside for brainstorming. This entails coming up with new, perhaps innovative ideas on the topic, as opposed to simply restating the same things you’ve read over and over again. Whilst it goes without saying that researching is an important component of essay writing, you have to bring your own contribution to the essay, this is something the teacher will appreciate.

The reason why so many people look for proficient essay writing services online, such as Write My Paper, is precisely this one: they are frightened to channel their inner creativity and come up with something new. But the truth is that, when there’s a will, there’s a way, and you shouldn’t give up on yourself.

Even if you feel a bit insecure, take a sheet of paper and a pen, and write the ideas that pop in your mind when you think about acting like a celebrity. In addition, determine how you want to approach the topic: from a positive or from a negative angle?

One thing is for sure, when you are interested in the topic you are writing about, the entire task is simplified.

Structuring Your Essay

Once you’ve got the foundation of the essay – namely the ideas that comprise the paper, you can move on to writing. You’ll see that writing becomes infinitely easier when you already have a range of ideas in your mind. This is something that students fail to take into consideration, but it can really be life-changing.

Even if the content of the essay is of utmost importance, as it is what allows you to make a point on the chosen topic, the structure shouldn’t be overlooked. A well-structured essay is easier to read, the ideas can be grasped on the spot, the reader doesn’t have to go over the same paragraph over and over again in order to get the idea. This is what ultimately makes the difference between a mediocre piece of writing and a good piece of writing: when good structure is combined with quality content.

First and foremost, the order of the paragraphs should be logical. They should be arranged depending on the ideas you are presenting, and you should reread the paper a couple of time to ensure that everything makes sense. When you are writing a paper, such things as the fluidity of thought might overlook your focus, since you are the writer and you know what you intended to say. But think of it this way: the teacher doesn’t know precisely what you meant, you have to convince him/her through the writing, and the writing should be as clear as possible.

Obviously, you should pay utmost attention to each component of the writing – namely the introduction, the body, and the conclusion. The introduction should clearly state what you’re planning to concentrate on in the body, whereas the body should entail the main ideas and points regarding acting like a celebrity.

As for the conclusion, it should be compelling. At this point, the reader should be 100 percent confident that the purpose of the paper has been met.

Editing and Proofreading

When you’re done with writing the essay, your work is still not done. The next step is that of editing and proofreading. At this stage, you have to try to read the essay through the perspective of a third party. Try to be as objective as possible. If you have the possibility of asking a colleague or friend to read and evaluate the paper, do that. It will give you a new outlook on your own writing, allowing you to make the necessary adjustments to truly make it stand out.

In conclusion, these practices will most likely allow you to write a convincing, excellent paper on the topic of acting like a celebrity. You should first clarify your viewpoints on acting like a celebrity, and the actions that are associated with this, and afterward, follow the tips above and you’ll be on the right path – we guarantee you that.

Impact of Social Media on Business

The impact of social media on business

In all the corners of the globe, critical players in the business industry are on the constant lookout of various ways that they can use to boost their business and increase the overall productivity of goods and services. This is done under the assumption that companies that are more exposed and those that able to reduce the costs of production as much as possible, eventually yield the highest profits. With the continuous development of technology and its adoption into most business models, it has become apparent that many more channels of increasing sales and exposure have been created and are being employed in boosting business. One of the ways with the highest impacts on business today has been identified as social media. Imagine a platform that has gained so much popularity over the past couple of years that most influential people and businesses have no choice but to engage it? This has been the global impact of social media, and in this article, we are in detail going to explore some of the most significant role of social media in the business industry.

In order to understand the impact of this tool and the various ways that it affects businesses, it is crucial that we understand what it is and what it does. Many of us are already social media users, and we do not even know it. This is a platform that has converted the world into a global village that can easily communicate and share information so fast, that information can travel all across the globe in a matter of seconds. By definition, we can say that social media is the different applications and websites that enable users to create and share content or to generally participate in social networking. Through social media, content can be shared in real-time, quickly, and efficiently. Some of the information that can be shared through social media includes photos, events, videos, opinions, and other things that people and businesses considered important to them. This has ultimately altered the way people live as well as the way that business is conducted. It is also important to note that most of the great businesses and enterprises have adopted this technology and most influential companies and business personalities are signed up on different social media platforms in a bid to conduct business.

In the modern world, social media is considered as one of the most essential communication tools by both businesses and individuals. For individuals, it is employed as a tool that helps to keep in touch with friends and family. Individuals also apply this tool for networking purposes and for finding career opportunities through finding individuals from around the continent with similar interests or business opportunities. In recent times, social media has also been used for personal businesses where individuals who for example, sell different commodities, use the platforms like Facebook to advertise their products or even distribute pictures of the things that they sell.

For business, the uses of social media seem unlimited since the platforms offer so many great opportunities, that it is close to impossible to touch them all in great detail. Business owners and companies are able to reach out to their clients as well as potential customers through the use of this vital tool. They are also able to gain the attention of more people through some of the advertisements that they place on their pages. Social media is also considered as an essential piece of the business marketing strategy as it creates the much-needed link with clients, propels the level of brand awareness, and substantially boosts the business leads and sales. This is one tool that simplifies life from a business point of view, and the use of social media can have significant impacts on the way business is done. Currently, more than three billion people around the globe are connected, and your business can easily reach them through use of a different number of platforms including YouTube, Facebook, Twitter, Instagram, blogs as well as other sites that have a content based on User Generated Content (UGC) as well as user participation. Let us explore some of the most significant impacts of social media in business.

Billions of individuals all over the world use social media for a wide range of reasons, including brand engagement. It is quite evident that more people follow brands and businesses on social media than those that follow celebrities, especially on platforms like Instagram. This is because of the fact that people are very interested in commodities and various lines of business in the industry. For businesses, failing to take advantage of this great tool is a lousy approach owing to the fact that it is considered as one of the most effective ways to reach almost half of the world’s population. Use of social media can have the following impacts in the business industry.

All marketers can testify that one of the most ideal customer traits is loyalty. Customer loyalty is the state where the consumers prefer to purchase the products of one brand over the other. Loyalty occurs when an enterprise develops a trusting and honest relationship with the consumers. Loyalty is essential to a business because it makes a significant contribution towards repeated buying by the clients, which in turn leads to more customer referrals and higher revenues. In essence, social media aids in the creation of a firm base of loyal customers as well as brand followers who will take the business to the next level.

Why Is Social Media Important for Business?

The vast majority of commerce occurred and seemed to go just fine before social media came along. So, you’re justified if you’re wondering: why is social media important for business? In order to answer that, you need to see social media not as any specific platform, but rather as a massive shift in the way humans communicate and socialize. It’s changed the way people think and act to a level that we are still discovering.

It stands to reason that the impact of social media on business would be immense, as the technologies of exchange have shifted to these digital spaces. And what do these new communication technologies enable people and businesses to do? They enable people to communicate rapidly using the vast spread of the internet. This allows greater numbers of people to be in touch more quickly and across greater distances than ever before. On the one hand, this presents an unprecedented opportunity. You can be in touch with larger markets all over the world virtually instantaneously. You can make new kinds of personal connections with customers. And you can harness the powers of virality and digital influence to accelerate your company’s reach. Indeed, many emerging companies today are largely or entirely social media entities.

There is another way to think about it that is even simpler. Think about how many people you know who use at least one social media platform. It’s almost everybody. So, why is social media important for business? Well, businesses need to engage with human beings at the end of the day. If almost all human beings in developed economies are spending multiple hours each day on social media, it stands to reason that social media is important for business.

Know Your Metrics

With that said, have analytics in place to understand the ROI of your social media marketing efforts. Some businesses place way way to much importance and sink a lot of money into created custom posts, with very little real return on their investment. If the benefit of social media for you is most branding, great – invest with that in mind. If you get a material amount of sales from your social posts, invest accordingly. The big thing is to have data to back up your efforts. This leads us into some other risks of social media.

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Risks of Social Media

While the scaling opportunities offered by social media are tantalizing, every business owner knows that opportunity is one side of the coin of technology and threat is the other. It is true and obvious that the impact of social media on business includes unprecedented new risks as well as new tools.

One primary risk is that of competition. Social media is a tool your competitors may successfully leverage to capture more market share. Conversely, we can all think of examples of local businesses that will likely never have a significant “social media presence.” These examples – the multi-generational mom & pop stores and the authentic ethnic restaurants, each perfectly adapted to fill its niche – illustrate that some businesses could potentially suffer from devoting too much attention to social media. At the end of the day, social media cannot replace an authentically satisfying experience. Notice that billion-dollar hedge fund managers and other high-powered financiers also seldom focus on social media.

This brings us to another one of the risks of social media: exposure. It was relatively easy to operate a business with some degree of discretion before the digital age. That’s harder to do now. Social media brings much more into the public eye. This can include intra-organizational conflict that disgruntled employees share. It can include an individual employee posting something inappropriate that gets shared broadly and becomes associated with the company. Ineffective use of social media by official company accounts can also be an issue. From inappropriate jokes to cringe-worthy attempts at relevance, it’s not at all unheard of for corporate attempts at positive social media engagement to backfire.

The Rise of Social Media and the Impact on Companies

The rise of social media has had a profound impact on businesses, as companies across all industries have had to factor their online presence into their business strategy. However, not all platforms were created equally, and some serve certain companies better than others.

The most significant impact of social media has been on marketing strategy, as it has been instrumental in bridging the gap between business and consumer, creating channels of communication, and helping businesses build lasting relationships with audiences. Social media, for many companies, is now fundamental in shaping their brand image, with feedback from consumers being near instant. It has also impacted recruitment practices, as well as educational and personal development opportunities within companies, as people and resources have never been so accessible.

3.96 billion people were using social media in July 2020, as 1 million new people join social media every day. This surge in online connectivity has provided companies with new opportunities to reach consumers through the creation and promotion of content. The most popular social media platforms currently include Facebook, Twitter, Instagram, YouTube, and LinkedIn.

However, there is a significant degree of audience overlap between the platforms, meaning a company’s content creation should be adapted depending on the social media. Posting content regularly on multiple platforms is likely to keep consumers engaged, however the aim should not be to reach new audiences through these different platforms, but to reach existing audiences in new contexts. Therefore, it is necessary for companies to develop a more nuanced social media strategy, where their content output is tailored to the strengths of each app- for example, Instagram’s niche is its visual nature, whereas LinkedIn specialises in professional content.

Depending on whether the business is B2B or B2C, different social media platforms can be considered more valuable for increasing engagement and awareness. For B2C companies, Facebook is considered the most valuable platform, having the largest user rate, closely followed by YouTube and Twitter. 58% of B2C companies reported that social media has had a more positive influence on the revenue and sales than B2B companies, reflecting how social media has a bigger influence on B2C customers’ purchasing decisions.

The rise of influencer marketing has been a significant change, especially for B2C businesses, as companies increasingly turn to influencers for endorsement and to reach a wider audience. According to estimates, brands are set to spend up to $15 billion by 2022 on influencer marketing- an increase from $8 billion in 2019. This would not have been possible without social media, with Instagram being considered the most suited to this form of marketing- 79% of brands turn to Instagram to build relationships with influencers. Sponsoring an influencer’s online content is often more cost effective than launching a traditional advertising campaign, and can raise brand awareness among targeted audiences.

The most valuable social media platform for B2B companies, however, is LinkedIn. LinkedIn, having been created specifically to generate leads and increase conversions, provides a forum for business professionals and companies alike to build relationships. With over 722 million users worldwide, LinkedIn accounts for 80% of B2B leads, and more than 50% of the total social traffic coming to B2B sites. 91% of executives choose to use the platform to promote professionally relevant content, and therefore it requires a different marketing strategy than that of other social media platforms- posts should be professional, predominantly informational (rather than a constant stream of sales pitches), and relevant.

It can be beneficial for companies to take advantage of LinkedIn’s features to build relationships with target audiences; Matched Audiences specifically retarget existing consumers that have already taken action with a brand, accelerating the transition between awareness and engagement. Founding and regularly contributing to LinkedIn groups can also help build engaged communities and establish individuals and their companies as thought leaders in their field.

Both B2B and B2C businesses can benefit from boosting engagement with their audiences through their social media platforms. A brand can shape its image through its social media profiles, highlighting its values and humanizing the company through creating a human connection with consumers. It also provides a forum for companies to engage directly with consumers, as platforms such as Twitter and Facebook allow companies to answer questions and respond directly to feedback.

Research carried out by the Harvard Business Review found that customers that engaged with a brand on Twitter and received a response to their tweet were more likely to spend more with the brand in a later purchase. This probability increased if the company responded within 5 minutes. Significantly, this still applied if the original tweet was a complaint, reflecting the degree to which consumers value the human connection social media has facilitated. This relationship is also beneficial in helping companies curate a successful brand image as, more than ever, they have a clearer idea of what appeals to consumers and what fails to garner interest.

Sources:

https://socialmediaexplorer.com/social-media-marketing/social-media-for-business/
https://managementconsulted.com/impact-of-social-media-on-business/
https://www.mrgpeople.co.uk/the-rise-of-social-media-and-the-impact-on-companies/

How to Promote Your Blog: 26 Proven Tactics for 2022

How to Promote Your Blog: 25 Unique and Highly Recommended Tips

Pre-Promotion Tasks

Most of these center around making your blog an enjoyable experience for visitors as they navigate your site. For example, making sure your pages load quickly and look just as good on desktop and mobile.

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1. Email Your List

how do consumers want to receive promotional messages

2. Add a Signature to Your Emails

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3. Redirect First-Time Commenters to a Thank You Page

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SeedProd is the best drag and drop landing page builder for WordPress. It comes with a ton of templates to get you started and you can use pre-made landing page blocks to customize your page any way you want.

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4. Reach Your Non-Subscribers with Push Notifications

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With push notifications, you can send an alert to your regular readers about new blog posts or any other updates that you want them to know. Using an app like PushEngage, you can send notifications to a subscriber’s browser even if they’re not present on your website.

The 31 Best Places To Promote Your Blog For Free

1. Your Own Blog

free blog traffic guide - how to create round ups of your own content. The best places to promote your blog for free

2. Pinterest

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3. Email List

If you don’t know how to get subscribers to your blog, the easiest way to do that is with an opt-in form that offers a freebie related to your niche. If you want some great ideas on opt-ins that work, this free list of 250 ideas is awesome.

4. Instagram

Although you can’t really promote you new blog post on Instagram in the traditional sense, I think it makes sense to add a photo to your feed for each new post and point readers to your homepage URL in your bio.

If you have a regular homepage, it should show the most recent posts in a scroll, if you have a static homepage then you will need to direct them to a specific post or the “blog” section of your website.

5. Your Blog Facebook Page

6. Facebook Communities

One of the easiest ways to get eyes on your blog post is to join groups or pages in your niche. For example, a vegan food may offer the opportunity to post a link to your latest recipe or to help answer questions.

Many groups have a “Market Monday” or similar where you can directly promote your blog. However, the best way to get your name out there on Facebook groups is to be helpful, answer questions and become a source of great information before you self-promote.

7. Twitter

If you want to promote your blog posts on Twitter, make sure to promote the same post a few times as the half life of a tweet is very short. Change up the wording and hashtags to attract new readers.

8. Mix

9. Search Engines

10. Flipboard

Flipboard is an online article site that allows you to create magazines out of interesting things to read. I love it as a personal user and have found some success with getting traffic to my site.

To get started with Flipboard, you can create an account then choose the topics that interest you. Add related articles plus your own blog posts. You can create group magazines with other collaborators to share your content.

11. Facebook Groups for Bloggers

12. Tiktok

13. Reddit

Reddit users can be a bit harsh so be warned. It can be a good place to promote your blog casually but you must adhere to all the rules of the subreddits and also make sure not to be overly self-promoting as that is frowned upon.

14. Linkedin

It’s a good idea to create a professional Linkedin profile for your blog as some brand do use it when looking for influencers. You can also promote your new content using the Linkedin status updates.

15. Snapchat

Snapchat posts only last for 24 hours so while it is not worth spending a long time creating the perfect promo post, it can be a good place to throw a quick image and URL if you have time.

16. Niche Related Facebook Groups

It’s a good idea to join Facebook groups related to your blog content. For example, if you blog about Beekeeping, you can hunt out Facebook groups related to beekeeping and use them to get ideas of what your audience wants and potentially promote your own content. Make sure to check the rules of each group first.

17. Medium

18. Yahoo Answers

One way to use this to promote your blog is to do searches for questions related to your niche and then give great, useful answers and link back to a relevant blog post that has even more information.

19. Quora

Just create a profile then search for unanswered questions on the niche that you write about. You can quickly establish yourself as an expert in your field with great, concise and helpful information.

20. Blog Comments (using Commentluv)

Every now and again I look at my Google Analytics referrals and see page views from a blog that I have commented on. Although other people’s blogs don’t strictly belong in a list of places to promote your blog, a pleasant side effect of making blog comments can be a little extra traffic.

I often comment on other blogs if I love their content or it is relevant to mine and I follow the blogger. Some blogs use a WordPress plugin called Commentluv that allows you to add your latest blog post to the end of your comment. It’s another way of promoting your content for free.

If you are wondering why someone would add Commentluv onto their site, it encourages comments on their blog which helps Google authority. It also can increase traffic as people search for Commentluv blogs to visit.

Very Important Note: I never ever add my URL to a blog comment unless the blogger has set up Commentluv which is essentially them saying, “hey, you can promote your blog here”.

How To Promote Your Blog For Free – Final Thoughts

If you have ever wanted to know how you can promote your blog for free, I hope this post has answered your question and given you lots of options for places where you can promote your blog without spending a penny!

Blogging tips for beginners! Increase your blog traffic with these 25 totally free places to promote your blog. These are great blog tips if you are starting a blog and want to get traffic fast. 25 Blog post sharing sites that you can submit your site for free and grow your audience. Increase your site traffic from social media and search engines with these awesome blogging tips and tricks

places to promote your blog for free
promote your blog for free

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Boost your SEO efforts

18. Get serious about your keyword research

SEO is the process of helping your content get found on Google. In order to do that, you’ll want to devise an SEO plan. As a first step, aim to rank high in search results for particular keywords, or short phrases commonly searched by Internet users you’re targeting. For example, ‘entrepreneur blogs’ or ‘moroccan lentil stew recipe.’

To know which phrases are best for you to target, you’ll want to perform adequate keyword research. There are some top keyword research tools we recommend, such as Ahrefs and SEMrush. Once you’ve determined which phrases to use, sprinkle them throughout your content, from your paragraph text to your titles, descriptions and more – we’ll point you to a few places in the following tips.

19. Optimize your meta tags

When we refer to meta and title tags for your blog, it includes the descriptions, titles, and URL for the blog as a whole, and each of the pages, or blog posts within. This is what will appear in search engine results for your blog publication.

In order to optimize these components, put your keyword research to use. This is the top place to focus on implementing those short phrases. Do so by including your number one keyword choice in titles, descriptions, and URLs. You can customize your meta tags from directly within your Wix site’s dashboard and from within each individual blog post.

Sources:

https://www.blogtyrant.com/how-to-promote-your-blog/
https://seasidesundays.com/places-to-promote-your-blog-for-free/
https://www.wix.com/blog/2020/01/how-to-promote-your-blog/

How to Start an E-Commerce Business: A Step-by-Step Guide

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How to Start an E-Commerce Business: A Step-by-Step Guide

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Much like starting any business, learning how to start an e-commerce business isn’t always easy — but setting up, launching and maintaining sites where entrepreneurs, designers, and creators of all sorts can sell their wares is more attainable now than ever.

Ecommerce businesses — which are businesses that transmit goods, services, and funds over the internet — vary in size and scope, from retail behemoths like Amazon to Etsy craft sites. Online shopping is just one of many areas that have seen extensive growth over the past five years. According to a report from the U.S. Census Bureau , in the third quarter of 2019 alone, U.S. e-commerce sales amounted to approximately $154.5 billion, accounting for 11.2% of all retail sales in the nation.

Depending on your goals, it might make sense to start an e-commerce business. After all, without the need for a brick-and-mortar location, e-commerce businesses offer greater flexibility, affordability, and opportunity for many entrepreneurs. So how exactly do you start an online business? This guide is here to help.

Step 1: Research Ecommerce Business Models

Ecommerce Business Models

If you like the idea of having your own warehouse full of goodies, you’re investing more up front and working with a wholesaling or warehousing (retail) model. Have a business idea for the perfect product idea or a favorite product you wish you could sell under your brand? Look into white labeling and manufacturing.

The ecommerce business model that attracts me the most is a single product category that you supplement with affiliate marketing. You can control the content marketing and branding on a focused product and focus the rest of your energy on driving sales by monetizing traffic.

Resources On Ecommerce Business Models

I highly recommend that you take your time and learn the different business models and compare them mentally. Then decide which one best lines up with your resources and marketing strengths. Also, think about where do you want to sell. Do you want to start your own online store on Shopify or do you want to sell on Amazon? Of course, you can do both, but marketing will be different.

2 ways you can build an e-commerce website

1. Building a site from scratch

Building a site from scratch means you have to go through many steps, from designing the online store to building all the elements and putting them together into a working website. If you’re not familiar with HTML, CSS, and JavaScript and don’t have much free time, you need to hire developers.

Tips for finding reliable e-commerce developers

If you decide to build a website from scratch, you need to work with e-commerce developers. Developers create custom site elements and code functions like automating e-commerce processes.

  • Check their previous experience. Closely review developers’ portfolios to assess their expertise and experience in building the kind of website you need and using the best e-commerce software to do it.
  • Give them a test problem to solve. Pick a feature of the e-commerce site and ask developers how they would use it to gauge their problem-solving skills.
  • Look for reviews and testimonials. A good e-commerce developer or company will have numerous reviews and testimonials online. Review sites can guide you through relevant reviews and testimonials.
  • Ask for cost estimation. Experienced e-commerce developers should be able to provide a detailed cost breakdown based on website functionality and other parameters in your project requirements.
  • More control over your site. Some website builders turn the source code into metadata – a short description of that data – making it difficult to move the website to another host. It works great on the website builder platform, but other platforms may have trouble reading the data completely. Building it from scratch gives you complete control over your site and the ability to move it around if needed.
  • Get the functionality you want. You have no limits when adding additional features to your store and customizing them to provide a specific customer experience.
  • Custom hosting options. When you build a website, you can choose your web hosting provider, go the cheap and easy route, or invest a little more and get a powerful provider. With site builders, you’re stuck with their default hosting option.
  • Better performance. A custom built-site has fewer lines of code than website building platforms. This can make the custom site faster and less hackable.

2. Building a store using an e-commerce platform/website builder

The other option is to use a platform to streamline the e-commerce website building process. Whether you choose an e-commerce platform or website builder, you can use pre-built website elements to assemble and launch your online store quickly.

  • No coding skills required: You can build stunning websites without writing a single line of code, be it HTML, CSS, or JavaScript.
  • Drag-and-drop editors for ease of use: Creating pages for your store is easy. Most site builders have drag-and-drop editors that allow you to add elements to a page layout and navigate easily.
  • Ready-made features: Instead of building features from scratch, website builders give you features you can use immediately to add different functionality to your online store.
  • Access to professionally designed templates: You can use pre-built templates to create a general look and feel for your store and then customize it.
  • Access to customer support: Site builders offer customer support through numerous channels so you can resolve potential issues quickly.

How to set up your e-commerce site

1. Find a web host and a domain name

What is web hosting? Why does it matter?

Web hosting provides the storage space for the files that make up your website and allows users to access them online. If you use a website builder, you don’t have to worry about hosting as these platforms have their hosting solutions and handle everything from maintenance to website security. However, if you decide to work with a developer, you must find and buy a hosting plan.

Here are some tips to help you find the right hosting for your e-commerce website:

What is a domain name? Why is it important?

A domain name is your online store’s web address, but it’s much more. It’s the first thing your potential customers see when they interact with your online brand. Customers quickly remember a memorable domain name. Plus, it’s the focus of all your branding and marketing strategies.

Some examples of great e-commerce domain names are InspireUplift, Overstock, and Humble Bundle. Now that you know all the basics and the initial preparations required, you’re ready for the next step, customizing your store.

2. Customize your e-commerce website

Website navigation

Easy navigation is critical to your success as it helps site visitors easily find what they need. Some best practices include highlighting parent product categories, introducing subcategories, and adding a search bar as Waterstones did on their website.

Deliver exceptional checkout experience

The three pillars for creating your shopping cart checkout pages are clear, simple, and fast. For example, you can introduce a detailed product summary, provide only essential information, add trust marks, and provide information about available support like Best Buy does in its store.

Opt for a simple design

When it comes to user experience, online shoppers prefer a clean design to a cluttered one. They don’t want to jump through hoops to find what they need. Otherwise, they’ll jump off and look elsewhere. Use white space to highlight important sections of the page and user-friendly color schemes that Allbirds makes perfect on their website.

Leverage text and images to communicate essential information

While you can customize text and images in your online store, remember that people are there to shop or research products. Offer only relevant information and keep it clean. Don’t use unnecessary background images to distract visitors’ attention from the products as Chubbies does.

Offer only relevant information and keep it clean. Don’t use unnecessary background images to risk diverting visitors’ attention from products. For example, Chubbies follows the best industry practices on this.

Provide links to your business policies

Your website should contain relevant information on all pages. Your terms and conditions, return policy, shipping practices, and essential documents should be available through the website footer.

Brand your online store

You can easily add branding to your online store by customizing color codes. You can customize many professionally designed themes to reflect your brand colors and logo. For example, TOMS does a great job balancing its tagline with the color scheme and smart product choices.

Add products

Adding products to your online store is a crucial step. When you add them, you provide all the information to include on a product page. Adding products through e-commerce platforms and website builders is straightforward as they all have an “Add New Product” button that triggers a wizard to guide you through the process.

  • Write compelling product descriptions and titles. Product titles and descriptions shouldn’t just communicate a product’s name and characteristics. They have the power to convert, and if you make common copywriting mistakes, you risk losing conversions and sales.
  • Create product categories. Adding products to categories is paramount to your success. It improves your site’s user experience and helps customers find and explore similar products in a snap.
  • Include product data. Besides adding product descriptions, there is another way to make your product pages more informative. You should include product data such as instructions, brochures, and images to help customers make informed purchasing decisions.
  • Upload product images. It’s not enough to add product images from different angles and ones that show real product applications.

Images you should use:

3. Consider payment methods

By supporting multiple payment options, you can make shopping in your store more convenient for a broader demographic. The easiest way to manage them properly is to use the plugins. These plugins support a dozen payment methods you can add to your store with just a few clicks.

Sources:

https://www.nerdwallet.com/article/small-business/how-to-start-an-ecommerce-business
https://www.ecommerceceo.com/start-ecommerce-business/
https://learn.g2.com/e-commerce-website

Business Development Strategy: A High-Growth Approach

Modern Marketing Funnel

9 Tips for an Effective Business Strategy

In this article, we will take a look at what a business strategy is, why it is important, the different strategies there are, things to think of when creating your own, and some examples of strong business strategies.

The company’s management team will implement this plan in an attempt to gain a competitive edge within a given market, delight customers, maintain effective operations, and achieve specific targets.

Within business, a business strategy is a kind of long-term image of what the leaders want to achieve. It is the direction in which the business should be steered. It is a blueprint of corporate intent and action, which is carefully thought through and flexible enough to:

A company’s business strategy, the set of actions decided by the company’s leadership, will enable them to gain new clients, compete effectively, increase performance, and reach company goals. It sets out a plan of action for how the company should operate to reach the desired outcome.

By establishing a business strategy, leaders are able to spot, evaluate and exploit relevant opportunities, to manage and adapt to threats, to use business resources and strength optimally, and to counteract weaknesses.

Business Development vs. Sales

Sales is the task of converting leads or opportunities into new clients. Business development is a broader term that encompasses many activities beyond the sales function. And while there is some overlap, most traditional BD roles are only lightly involved in closing new clients.

Business development is often confused with sales. This is not too surprising because many people who are clearly in sales have taken to using the title of Business Developer. Presumably this is done because the organization believes that the BD designation avoids some possible stigma associated with sales.

Nowhere is this practice more prevalent than in professional services. Accountants, lawyers and strategy consultants do not want to be seen as “pushy sales people.” This titular bias is firmly rooted despite the fact that developing new business is an important role of most senior members of professional services firms.

Since so many clients want to meet and get to know the professionals they will be working with, the Seller-doer role is well established in many firms. The preference for Seller-doers also tends to discourage firms from fielding a full-time sales force.

As an alternative approach to leveraging fee-earners’ time, some firms have one or more Business Developers on staff. In the professional services context, these folks are often involved in lead generation and qualification, as well as supporting the Seller-doers in their efforts to close new clients. In other organizational contexts, this role might be thought of as a sales support role.

The result of this confusing picture is that many professional services firms call sales “business development” and make it part of every senior professional’s role. They may also include some marketing functions, such as lead generation and lead nurturing, into the professional’s BD responsibilities.

How to Create a One-Page Strategy

You can’t deliver on your strategic plans if you aren’t crystal clear on what exactly you want to achieve and, in turn, what areas of your business you need to focus on to achieve those aims. Having spent many years working with companies and governments big and small to develop successful strategies, I believe the most valuable strategy tool is a clear and concise one – preferably a single-page document that absolutely anyone in the company can easily understand.

To help businesses create their one-page strategy, I’ve developed the SMART Strategy Board. It’s divided into six simple sections, which form the six critical areas that every business strategy should cover.

In this section, you need to set the scene and provide an overarching context for your strategy by laying out, in simple terms, exactly what your business is aiming to achieve. A good way to do this is by including your purpose and ambition statements. These are two different statements, fulfilling different jobs.

Your purpose (or mission) statement should be a brief, simple statement that neatly encapsulates why your business exists. As the name suggests, it answers the question, “What is our purpose?” A mission statement is usually intended for internal use. It communicates your company’s intentions, motivates internal stakeholders, and defines what success looks like for your company. It should include your target audience, what services or products you deliver, and what makes your offering unique.

An ambition (or vision) statement defines what the organisation wants to achieve in the future, it spells out the destination of where the company is heading. Available to both internal and external stakeholders, a vision statement sets out your ambitions in an inspiring way. A good vision statement should inspire employees to perform at their best, inspire customers to choose you over your competitors, and inspire shareholders to invest in the business.

This section is about understanding your customers, specifically: what you already know about them, what you don’t yet know, and what you need to find out if you’re going to successfully deliver your strategy.

First you need to set out who your target market is. For example, are you targeting a particular segment, geographic region, or demographic? Define exactly what you need to know about the target market in order to improve your chance of success.

Next you need to clarify your value proposition, which means what you offer your target market. Essentially, you need to define why customers will choose you. Is it because of quality, innovation, customer service, price, or something else?

In this section, you need to clearly set out the company’s financial goals and ambitions. What is your business model? How will your strategy generate revenue? What are your specific revenue goals? What about profit, cash flow and growth goals? Also, you should consider how you are going to finance your strategy. It’s vital you have the funds to properly see your strategy through.

Here you need to carefully consider your operations or the things you need to focus on internally and be really good at if you’re to be able to deliver your strategy. This section is divided into two: partners and core competencies.

Start by defining which partners, distributors, suppliers or other parties are vital to delivering your strategy. Do you already work with these partners or do you have to create the relationship from scratch? If you already work with them, is the relationship healthy? If you don’t already work with them, how will you go about forming that relationship?

Then look at your internal competencies in terms of the competencies your organisation needs to execute the strategy successfully. Define whether there are any gaps in your competencies and, if so, how you intend to fill them. Also look at which systems and processes need to change or be improved if you’re to achieve your goals.

The aim of this section is to define exactly what resources you need if you’re to execute your strategy properly. This covers IT systems and data, infrastructure, people, talent and cultures; and value and leadership.

This means you need to carefully consider a number of questions. For example, what IT systems and data are you going to need? What infrastructure – property, machinery or plant – are you going to need? What are your requirements in terms of talent and people? Do you have the right people and, if not, how will you go about finding them? Do you plan to train your current staff or recruit new people? And finally, what are the key culture and leadership deliverables that will allow this strategy to succeed?

Sources:

https://connects.world/business-strategy/
https://hingemarketing.com/blog/story/business-development-strategy-a-high-growth-approach
https://bernardmarr.com/how-to-create-a-one-page-strategy/

10 Business Voicemail Greeting Scripts You Can Copy and Use Today

25 cold calling script templates and cold calling tips

Cold calling is a sales technique where a salesperson makes first-time calls to leads who have not expressed interest in their product or service before. Even though the lead might not be aware of the salesperson’s brand, a good cold call is made to someone who is likely to have an interest in or benefit from the product – specifically a lead who fits the rep’s ideal buyer persona.

1. Provide your prospect with options

There are two ways companies work with us. We can either help them find salespeople for a percentage of the base salary, or help them train new salespeople with our online, on-demand, virtual sales training programs that teach them how to take prospects from curious to client. Which one would you want to hear most about?

2. Working with gatekeepers

Hello, my name is James. I was wondering if you could help me. I looked on the [COMPANY] LinkedIn page but I couldn’t find your name. Are you usually the person who answers the phone? I’d feel much better if I knew your name before I asked for a favor.

3. “A friend sent me”

4. Leaving a voicemail

The reason for my call is I have an idea on how to possibly help you improve the troublesome process of recruiting employees, especially nurses. I wanted to see if it would make sense for us to have a quick conversation to find out more about it.

5. Use a hyper-personalized opener

6. “I don’t have time”

I understand this may not be a top priority right now, or perhaps you don’t see the value. Several people have said the same, but once we had a brief discussion they were thrilled to learn more. Give me two minutes of your time and I promise you’ll be clear on whether or not this is a good use of your time.

Here, you’re acknowledging their time is valuable while explaining the next step takes only a little investment. The two minutes it takes to make an informed decision is usually worth it.

7. Ask leading questions

8. Becoming a familiar name

These days, a multi-channel approach can help you build familiarity and turn a cold call into a warm call which will eventually become a prospect who moves through your sales funnel.

9. Voicemail follow-up

10. The detail-oriented follow-up

Great! As I mentioned, we help [PERSONAS] like you generate [RESULT]. As agreed, this is a quick two-minute call to see if we might be a good fit. Do you mind if I ask you a few questions to understand more about your needs and see how we might be a fit to work together?

This isn’t a full discovery call. You’re simply resuming the beginning of the sales process. You adapt to your prospect’s schedule while adding as much value as possible.

9. Family/medical leave

Hi, you’ve reached [staff member name]. I’m/They’re currently out on leave. Please connect with [other staff member name] who is filling in while I’m/[staff member] is out. Their number is [other staff member’s number]. Thanks.

Hello, you’ve reached the voicemail for [staff member name]. I’m/They’re out of the office and will return on [return date]. If you need to reach someone before then, please call our main office line at [office phone number].

Hello, you’ve reached the voicemail for [staff member name]. I’m/They’re out of the office. If you need to reach someone before I/They return, please call our main office line at [office phone number]. Thank you and have a great day.

Every business voicemail greeting should be tailored to fit your needs. The examples above can easily be modified and tweaked to align with your office. It is a good practice to have consistency among greetings so providing a template for your team members is helpful.

Reduce the amount of time you and your team spend on the phone (and fretting about your business voicemail greeting) by working with HBW Leads. Their insurance and technology experts will deliver exclusive, double-verified leads to help grow your business.

Test and refresh your greeting

If callers frequently fail to provide the required information, adjust your message to ask for it more clearly. And listen to the feedback you asked for. This is a perfect opportunity to hear firsthand what callers think of your message. Make adjustments to get your greeting right.

It’s also a good idea to periodically check your voicemail message and make sure it still aligns with your business goals and clientele. You may also listen back after a few months and enhance your greeting so customers can leave a voicemail that aligns with any changes your business has undergone. For example, if someone has left the company, you could remove their name from the voicemail greeting.

Personal-Voice-Over-Jackie-Silver-Pic

Follow up on your messages

Surveys indicate only 33% of respondents listen to voicemails left by business contacts—these people are leaving a lot of opportunity on the table, and you’d be surprised at the impact that simply staying on top of voicemail can have on your business.

Take time to listen to messages, call back if necessary, use your cell phone if you’re out of office, and take care of anything actionable mentioned in the messages rather than letting your mailbox fill up. This sort of attention to detail can go a long way toward building a good reputation and company image.

business-contacts

Voicemail services may be a dying tradition for big companies, but that just means your small business has even more opportunity to own the space. Consider your audience and brand voice, record a short and professional message that covers all the bases, and watch your reputation for responsiveness skyrocket.

If you need a powerful and flexible phone system that includes great voice mail and answer service features, take a look at the Frontier Business phone service . Frontier offers advanced, scalable phone solutions and a VoIP service for small-business owners that takes customer service seriously.

business-voicemail-discover-a-plan-121004

Sources:

https://www.pipedrive.com/en/blog/cold-calling-scripts
https://www.hbwleads.com/blog/business-voicemail-greeting-scripts-you-can-copy-and-use-today/
https://go.frontier.com/business/guides/business-voicemail/

How Many Work Hours in a Year

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How Many Work Hours In A Year?

Research Summary. Americans work longer hours than most people in the Western world, but there is a discrepancy between work hours in the year and the average amount that people actually work.

In each 28-year cycle (the length of time it takes for the calender to repeat), there are 4 years with 2,096 hour hours, 17 years with 2088 work hours, and 7 years with 2,080 work hours, averaging out to 2,087 work hours in a year

Month Work Days Work Hours
January 21 168
February 20 160
March 23 184
April 22 176
May 21 168
June 22 176
July 22 176
August 22 176
September 22 176
October 21 168
November 22 176
December 23 184
Total 261 2,088

Knowing how many hours you work annually can help you identify whether your work-life balance is healthy and understand how much money you’re making for each hour you put in at the office.

But how do you calculate the number of hours you work in any given year? Below we discuss how to calculate this number and the extreme importance of understanding this number for your personal wellbeing.

How Many Work Hours In a Week?

The average American works 34.4 hours per week. Those between the ages of 25 and 54 work an average of 40.5 hours per week. If you are an hourly, non-exempt employee, you must be paid time and a half for every hour of overtime you work. Any time worked in a calendar week over 40 hours is considered overtime.

As we mentioned above, knowing the number of work hours you work per year directly impacts your well-being and job satisfaction. Knowing this number can help you in several different ways.

Financially, understanding the number of hours you work will help you calculate your annual income. If you are an hourly employee, understanding the number of hours you’ll be able to work in any given year will make it possible to calculate your take-home finances for the year.

Understanding how your salary is divided among the amount of yours you actually put into your job every year will give you a better idea of the actual amount you’re making per hour. This can be used to your advantage when asking for a promotion or increase in salary.

Understanding the number of hours you’re working doesn’t just apply to finances, however. Knowing the number of hours you put in during a year helps you plan for activities and events outside of work. By understanding how many hours you need to dedicate to work, you can better plan your free time.

We know that working too many hours means less productivity and efficiency for any employee, so understanding if your balance is off can be important in identifying too heavy of a workload or too light of a workload.

Importance of knowing how many work hours there are in a year

  • Calculate your hourly salary- You can find out how much you are making per hour if you are a salaried employee working more than 40 hours per week. The hourly salary can easily be calculated by dividing the total annual salary by how many work hours per year you put in. Make sure that you exclude any holiday and paid leave from this.
  • Plan for other activities- If you wish to make time in your life for other extracurricular activities such as volunteering, exercising, or any other hobby, you need to know how many hours you dedicate to work. This can help figure out how much time you can devote to other activities without it affecting your personal or work life.
  • To calculate the annual income: Estimating the total annual salary becomes easy when you have an idea of how many work weeks are in a year. This can help you plan out a budget for yourself and plan all your spending accordingly.
  • Assess your work-life balance- Finding out how many hours you spend at work can help you find out if you need more vacation time, reduce the work hours and take off time for yourself on the weekends. It is important to disassociate from work to ensure that you are not overworked, and your productivity is maintained. Find out if you have a healthy work-life balance by calculating how many hours you spend at work every year and how much time to devote to yourself.
  • Calculate your weekly hours- The first step to find out how many work hours in one year is to calculate the number of hours you work on a weekly basis. Know how many hours you work daily since this number would vary from person to person. Add up the hours that you work in a week, and you will have an estimate of your weekly hours. Use this to further calculate the number of hours you work in a year.
  • Multiply this number by 52- The next step is to find out how many total numbers of hours you would work in the year if there were no vacations or holidays. This can be calculated by multiplying the average number of weekly hours that you calculated by 52.
  • Calculate your paid time off hours: Now, you need to find out the time spent on paid time off (PTO). Your company could include all the paid time off under this or divide it into sick leaves and vacation leaves. You need to include both these figures to find out how many PTO hours you get.

For instance- If you generally take five sick days and get three weeks vacation time (15 days), the total paid time off days you get is 20. Now you need to multiply this with the number of hours you work on a daily basis to get an estimate of paid time off hours you are getting.

  • Calculate your paid holiday hours- Also, calculate the number of paid holiday hours you get by multiplying your daily hours with the number of paid holidays provided by the employer.
  • Add your total time off- Adding the PTO hours and paid holiday hours will give you an estimate of the total time that you are getting off. For example, if you get 150 hours as PTO and 50 hours as paid holiday hours, the total time that you get off is 200 hours.
  • Subtract total time off from annual hours- The final step requires you to subtract the total time off from the figure you estimated in the second step, which was the number of hours you would work in a year in the absence of any paid holiday.
Formula

If you wish to find the answer to how many hours do I work a year, the method is relatively simple. The formula used to calculate the number of work hours per year is quite simple. The answer depends on how many hours the employee puts in every week and the number of holidays they get.

How to find out the number of hours worked?

Every country has different notions of productivity. A lot of developed countries have now regulated overtime hours. The answer to how many hours does an average person work varies in every country. Average working hours per year in various countries are as follows:

Work-life balance has a significant effect on the personal and professional wellness of any employee. People with a healthy work-life balance have a lesser chance of having burnout or being victims of chronic stress. They come into work with a happy mindset, which boosts their overall productivity.

This not only influences the mental but physical health of the employees as well. Devoting time to constructive activities turns the employees into more well-rounded individuals.

Everybody places a different level of importance on work-life balance, but you need to know how many work weeks per year are put in by you in order to evaluate this balance in your life.

In conclusion

Your annual salary depends on several factors- the number of days in your typical work week and your hourly rate being some of them. Finding out how many hours do you work in a year will help you find out the exact hourly pay that you are receiving. It also helps evaluate the balance between work and life that you have and whether you need to change that for your personal or professional well-being.

You can also use this to make time for other activities of your liking and lead a more well-balanced and articulate life. Being aware of how many hours does the average person work will help you find out if you are giving in more hours to work and whether you need to dissociate from work to take time off for yourself.

Source:

https://www.zippia.com/advice/how-many-work-hours-in-a-year/
https://www.interviewkickstart.com/career-advice/how-many-work-hours-in-a-year
https://www.publicspendforum.net/blogs/psfeditorial/2021/04/04/calculate-full-time-equivalent-work-hours-year/

Create an infographic for free in minutes.

How to make an infographic

Because we get how difficult it can be to know how to make an infographic, we’ve created this easy 7-step guide to help you build and develop your infographic with as little hassle as possible. By following these seven steps, you can create effective infographics.

In the first step of our guide on how to make an infographic, we recommend that you determine your audience. Knowing who you’re creating this content for can help you determine where the infographic will exist, such as social media platforms or an email newsletter. Additionally, your audience can help you choose the right data visualizations (more on this later) and which types of infographics to use. To illustrate, imagine if you create an infographic on rockets. How that infographic looks will be very different if produced for children vs. rocket scientists. Generally, your audience will come from all of your consumers or a small sect.

Create a copy outline

The next step in learning how to make a good infographic is to create a copy outline. Creating an outline will help you focus your topic and stay concise. Your outline should include the following:

A common use of infographics is to visualize data, but creating useful and easy-to-read data visualizations can be difficult and frustrating. You should select the correct chart for the dataset you’re displaying; doing so will make it far more effective. Here are a few types of data visualizations you can pick from:

As you create your visualization, remember only to include the necessary data and avoid complicated visuals with multiple lines and charts. It’s also essential to create a chart with one specific takeaway that’s immediately obvious and avoid any overuse of data labels.

How to make an infographic in minutes.

Add text using any of our 18,000 licensed fonts from the Adobe Fonts library. Start from text templates that feature curved type, grids, and font pairs to find the perfect fit for your infographic.

It’s your infographic, so make it unique, make it you. Adobe Express allows you to make changes to every aspect of your design — from text styles to the background color. It’s easy to create an infographic that stands out. Play around with the various tools until you’re happy with what you see in the preview panel.

Animaker

Primarily an animated video development tool, Animaker also offers the option of building animated infographics. With a built-in library of animated characters, scenes, icons and images, users can pick and choose their story elements to build an animated infographic step by step.

As with other tools, Animaker offers a variety of animated templates to use as the foundation for your infographic. Each template is essentially a video that is then dropped into their graphic editor to be customized for your needs.

For someone who’s never created a video before, there’s a slight learning curve that non-animated infographic tools don’t typically have. Also, note that you do need to have Flash Player enabled to use the tool.

Biteable

Biteable is a powerful video creator that lets you create HD-quality videos for free. And since we’re all about infographics here today, let me assure you that you can definitely build convincing-looking video infographics with this tool.

It has a number of infographic video templates that you can pick from and edit to your heart’s content. With tons of stock footage, icons, fonts, and more, designing your own video infographic on Biteable is quick and simple for even a novice.

Free users can publish their custom infographic videos directly to YouTube and Facebook, while the paid plan lets you download them, store them inside your Biteable account, or publish them to the social channel of your choice.

Source:

https://www.lucidpress.com/blog/how-to-make-an-infographic-in-7-steps
https://www.adobe.com/express/create/infographic
https://buffer.com/library/infographic-makers/

10 Essential Grant Writing Skills 2022

Grant Writer

How To Become a Grant Writer: A Complete Guide

There are several opportunities available for a rewarding career as a grant writer. You may help change lives by writing proposals for grants that serve a good cause. Researching what a grant writer does and how to become a grant writer before you make your career decisions may help you decide if grant writing is the right career path for you. In this article, we explore what a grant writer is, explain how to become one, discuss what they do, provide a list of relevant skills you can improve to succeed, and answer some frequently asked questions about the role.

A grant writer assembles and sends out a company or organization’s proposals for grants. Grants are funds awarded or gifted to companies and organizations by private and public foundations so that they can fulfill some philanthropic purpose, conduct research, or develop a new product. Most grant writers work for one organization, however it’s possible to offer this service as a freelancer as well. These writers’ main goal is to apply and qualify for as many grants as possible to increase the organization’s budget.

How to become a grant writer

1. Earn a degree

Before beginning work, it’s important to earn your bachelor’s degree in English, communication, or another relevant field. Degree programs generally take between three and four years of full-time study to complete, depending on your province or territory and course load. You may choose to pursue an advanced degree after your undergraduate studies, which may give you a competitive edge, increase your pay, and further develop your writing skills.

2. Learn how to write grant proposals

Once you complete your bachelor’s degree, refine your grant writing skills. You can do this by enrolling in an online certificate program for grant writing. You may also choose to take a class online that teaches you about grant writing.

Many resources offered online for writing grant proposals are free or inexpensive. These professional development courses and certifications can help you gain skills to use immediately in the grant writing career field. Earning a professional certification may make you a more desirble candidate and increase your chances of getting hired.

3. Gain experience

Most entry-level grant writing jobs require two years of experience. The best way to gain experience is through a volunteer or internship opportunity. Many employers want to hire a grant writer that has experience in the industry that they are writing grants for to ensure that the writer can write industry-specific content. For instance, if you would like to apply for a job that writes grants for a healthcare company, it may be helpful to volunteer or intern in the medical field for grant writing.

You may also try networking with other grant writers. They may know of some open positions that would be suited to your skills. These experienced professionals may provide you with helpful tips to enhance your chances of getting hired.

4. Update your resume

It is important to update your resume before you apply for work in this industry. Your new resume should reflect the skills you gained while completing an internship or volunteer opportunity, and you can use those opportunities as relevant work experience. Occasionally, the organization you volunteered for may offer to hire you on as a full-time employee, depending on your success while volunteering.

When you are applying for jobs, you may also try reviewing the job description and adjust your resume according to what the position requires. Asking for a letter of recommendation from a representative from one organization you wrote proposals for during your volunteer work or internship, or another relevant professional contact. A reference from a respected source may significantly influence the employer’s perception of your resume.

5. Join professional organizations

Build your network by joining professional groups and organizations that support grant writing, encourage you, and provide connections for potential donors. Working in the nonprofit industry may seem daunting, but it’s helpful to join a group to build a professional community. If you choose to pursue freelance grant work, networking can help you find new clients.

10 Essential Grant Writing Skills

1. Understanding Your Target Audience

Funders want their grants to help solve problems they believe are important, so it is vital to show them you understand their priorities when developing proposals/applications for support.

Usually, the better you align your project proposal with their mission, the greater are its chances of acceptance. Funds in the world we live in are not easy to obtain with much competition. Be sure to study the guidelines of submission on their website before writing your proposal.

2. Research

The next grant writing skill that you want to master as a grant writer is research. Research skills are key to your career as a grant writer, whether you accept it or don’t. They will not only help you when it comes to writing a proposal but will also be your guide for tracking down information and data. Many books on grant writing talk about the power of research and the time it saves.

What do I mean by using the internet? You know those websites that list all of these potential grant providers from which you need to pick just one because they don’t offer much variety? Yeah, those sites can make your life exponentially easier if you’re looking for resources where typically there is none, once again, showcasing how valuable research skills are.

3. Power of Persuasion

This is the skill you need most when it comes to writing a proposal. It’s not always about how strong your argument or research is, but how well you persuade grant providers that you’re the right person for their money.

The first step in this process is being persuasive yourself – convincing others of why they should give up their time and energy on reading through an application because there is something special inside worth investing in. Being able to do this means making your work as clear, concise, and compelling as possible by broadening out any ambiguities before submitting anything for review (a good idea anyway).

4. Take Ample Time for Preparation

To be successful in any type of grant writing, being prepared is necessary. You need to know your content well enough that you are not wasting time on research or editing at a later stage and can focus on what matters most: getting it accepted.

For example, if you’re applying for an arts-related grant from the National Endowment for the Arts (NEA), thoroughly researching their guidelines will increase your chances of being awarded compared to someone who doesn’t have as much knowledge about NEA grants.

The second example could be a research grant that you need for your science project. Funding agencies like the NSF and NIH support anything related to human health and disease. Especially if you are a student at a college or university, NSF is where you can hopefully get your grant approved.

5. Pay Attention to Detail

When you are writing and submitting your grant proposals, the most important thing is to pay attention to detail. It includes spelling mistakes, grammar errors, or anything that would show a lack of care in the work you have done.

Even though it might seem like something small when you’re looking at multiple pages of text for one proposal, if there’s even one mistake on any page – like an extra word – it can create confusion with everything else written.

If this happens, then people will be less likely to comply as they’ll think it was poorly done; all of these little things that could’ve easily been fixed matter. If you pay more attention throughout your writing, the result is in your favor.

6. Stay Concise and Clear

Being concise and clear are major aspects of writing grants. It’s important to keep your sentences well-formed, while also being as short as possible. Concise language makes the process not only easier but creates content that appeals more to readers who are looking for something specific at the time.

If you’re trying to show how an idea will work or what it can do, then make sure there’s plenty of detail on those points so that people understand where you’re going with this plan altogether.

7. Don’t Try to be Over Clever

Keep in mind that being clever or witty doesn’t always work. When you try to be over-ambitious with it, the chances of success are lowered, significantly, because people aren’t as likely to take your content seriously and feel like they’re not getting a clear message from what you have written.

Instead, stay on topic and don’t get too cocky about yourself by trying things that just won’t work. Your audience will appreciate it if you keep these ideas out of your content altogether and focus more on staying focused than showing off how well-read you might be.

8. Follow Your Interests

Interests for the particular idea you’re requesting a grant for counts a lot. It is the one factor that really sets people apart in terms of which grant proposal will succeed and which won’t. You’ll always have better success if you’re passionate about your subject; it’s a lot easier to be convincing when you’re genuinely enthusiastic about what you want to do with this grant.

Wrapping Up: What Does a Grant Writer Do?

What Does a Grant Writer Do

As a grant writer, you must be able to articulate your organization’s goals, vision, and mission. Grant writers must also have a strong work ethic. A grant writer must be able to juggle multiple projects, maintain a detailed grant tracking calendar, and organize all materials for a grant proposal or grant application submission. Primarily, grant writers follow the entire grant writing process.

Their work involves research, writing, and editing grant proposals or applications for foundations, corporations, and government funders. A grant writer’s work entails submissions of reports to donors and their non-profit’s leadership.

Grant writers help to strategize funding support for their organizations by conducting prospect research and maintaining relationships with funders through relevant updates and communication.

A grant writer is essential. Their efforts sustain and grow non-profits through securing crucial funding. Most importantly, grant writers must demonstrate success. They must know how to craft their proposals and applications in such a way that will properly secure vital funding.

Become a Grant Writer!

Source:

https://ca.indeed.com/career-advice/finding-a-job/how-to-become-a-grant-writer
https://technicalwriterhq.com/grant-writing-skills/
https://www.instrumentl.com/blog/what-does-a-grant-writer-do

Marketing plans

Depending on your marketing strategy and how granular you would like your marketing plan to be, you can either create a marketing plan for the whole year’s strategy or one separate marketing plan for each channel you would like to target.

Standard Business Proposal Executive Summary

Understanding Marketing Plans

The terms marketing plan and marketing strategy are often used interchangeably because a marketing plan is developed based on an overarching strategic framework. In some cases, the strategy and the plan may be incorporated into one document, particularly for smaller companies that may only run one or two major campaigns in a year. The plan outlines marketing activities on a monthly, quarterly, or annual basis while the marketing strategy outlines the overall value proposition.

A marketing plan considers the value proposition of a business. The value proposition is the overall promise of value to be delivered to the customer and is a statement that appears front and center of the company website or any branding materials.

The value proposition should state how a product or brand solves the customer’s problem, the benefits of the product or brand, and why the customer should buy from this company and not another. The marketing plan is based on this value proposition to the customer.

Fast Fact

The marketing plan identifies the target market for a product or brand. Market research is often the basis for a target market and marketing channel decisions. For example, whether the company will advertise on the radio, social media, through online ads, or on regional TV.

The marketing plan includes the rationale for these decisions. The plan should focus on the creation, timing, and placement of specific campaigns and include the metrics that will measure the outcomes of marketing efforts.

How to Create a Marketing Plan

1. Conduct a situation analysis.

Think about how other products are better than yours. Plus, consider the gaps in a competitor’s approach. What are they missing? What can you offer that’ll give you a competitive advantage? Think about what sets you apart.

2. Define your target audience.

Your buyer persona should include demographic information such as age, gender, and income. However, it will also include psychographic information such as pain points and goals. What drives your audience? What problems do they have that your product or service can fix?

3. Write SMART goals.

For example, your goal could be to increase your Instagram followers by 15% in three months. Depending on your overall marketing goals, this should be relevant and attainable. Additionally, this goal is specific, measurable, and time-bound.

4. Analyze your tactics.

For example, if your goal is to increase your Instagram followers by 15% in three months, your tactics might include hosting a giveaway, responding to every comment, and posting three times on Instagram per week.

5. Set your budget.

While you’re writing out your tactics, be sure to note an estimated budget. You can include the time it’ll take to complete each tactic in addition to the assets you might need to purchase, such as ad space.

Marketing Plan Timeline

A marketing plan timeline allows your team to view all projects, campaigns, events, and other related tasks in one place — along with their deadlines. This ensures everyone on your team knows what’s due, when it’s due, and what’s up next in the pipeline. Typically these plans cover marketing efforts for the entire year, but some companies may operate on a bi-annual or quarterly basis.

Once you’ve completed your analysis, research, and set goals, it’s time to set deadlines for your assignments. From new blog posts and content initiatives to product launches, everything will need a deadline. Take into account any holidays or events taking place over the course of the year.

While setting deadlines for the entire year may seem daunting, start by estimating how long you think each task will take and set a deadline accordingly. Track the time it actually takes for you to complete similar types of projects. Once you’ve completed a few of them, you’ll have a better idea of how long each takes and will be able to set more accurate deadlines.

  • Brainstorming: This is the first phase where your idea comes to life in a project outline. Decide what you want to achieve and which stakeholders need to be involved to meet your goal. Set a due date and set up any necessary meetings.
  • Planning: This can include determining the project’s scope, figuring out how much budget will be allocated for it, finalizing deadlines and who is working on each task. Map out any campaigns needed for each project (social media, PR, sales promotions, landing pages, events, etc.).
  • Execution: This third phase is all about your project launch. Decide on a date to launch and monitor the progress of the project. Set up a system for tracking metrics and KPIs.
  • Analysis: In this final phase you will analyze all of your performance data to see whether or not your marketing efforts paid off. Did you meet your goals? Did you complete your projects on time and within budget?

HubSpot marketing plan calendar tool

All projects and their deadlines should be in a central location where your team can access them whether that’s a calendar like HubSpot’s tool, shared document, or project management tool.

7 tips to keep in mind while you’re creating your marketing plan

1. Identify, describe and illustrate your target audience

Knowing your target audience is one of the most fundamental steps that every marketing team should take before making any marketing decisions. So by the time you begin writing your marketing plan, you should have your target audience identified.

To help keep your target audience top-of-mind when planning and executing your marketing strategies, it can be helpful to visualize your audience personas. Faux images of your personas, illustrations and icons are all great ways to put a face to your personas’ “names”.

Content Marketing Proposal Audience Personas

2. Visualize important process flows and strategy roadmaps

Marketing Business Proposal Email Campaign

Marketing Business Proposal

3. Emphasize important statistics, metrics, and numbers in your marketing plan

Content Strategy Plan

Content Strategy Plan Content Inventory

Content Strategy Marketing Plan Example

4. Use your main marketing goal to guide your design

One of the main goals of your marketing plan is to identify your high-level marketing goals. Your marketing plan design should be driven by this goal–in your page layouts and in the design elements you use.

You can do this by picking a design motif that reflects your goal and using that throughout your marketing plan. This could be a particular shape or item (for example, using images of plants in a work plan to represent growth) or a color scheme that reflects the mood of your mission.

Blue-Social-Media-Marketing-Plan-Template-

Creative Social Media Marketing Proposal

Real-time-Collaboration-Venngage-1

5. Vary your page designs to make your marketing plan engaging

That’s why while you could use the same page layout throughout your whole plan, it’s a good idea to vary your page design. Mixing up your design will prevent your plan from being too predictable. Plus, you will have more flexibility to visualize information creatively.

SEO Marketing Proposal

6. Visualize your top channels using charts, icons, and pictograms

It’s important for your team to understand your highest-performing channels. That way, you can identify areas you may want to funnel more resources into, whether it be social media, paid ads, mobile app advertising, organic or referral traffic.

Green Business Marketing Plan Presentation Template

White Business Marketing Plan Presentation Template

Marketing Agenda Business Presentation

7. Use borders or color blocks to organize your pages into sections

That being said, you may want to put more than one topic on the same page, like if both topics are directly related. In that case, you can organize the page into sections using borders or blocks of background color.

Promotional Marketing Plan Messaging

A few more marketing plan design best practices:

Keep your design elements like fonts, icons and colors consistent

marketing plan example

Download your marketing plan as a PDF

It’s important that your team is on the same page. Sharing your marketing plan via Google Docs or a file-sharing service can be unreliable. In most cases, it’s easier to simply download your marketing plan as a PDF and share it with your team that way.

Include a table of contents to make it easy to find specific information

This tip is pretty self-explanatory. Even if you’re putting together your marketing plan as a presentation, a simple table of contents at the beginning will give your audience an idea of what they can expect.

Sources:

https://www.investopedia.com/terms/m/marketing-plan.asp
https://blog.hubspot.com/marketing/marketing-plan-template-generator
https://venngage.com/blog/marketing-plan/
Marketing plans

“Mobile marketing is interruptive,” Farmiloe said. “It’s because of this power that a marketer has to let the consumer determine how and when to receive marketing material. That’s why almost every app comes with the option to turn notifications on or off. The consumer has to hold the power with mobile marketing.”

marketing plan - Define-your-target-customer

How to develop a business marketing plan

Your marketing plan outlines the strategies you’ll use to achieve both goals and the specific actions your marketing team will employ, such as the specific outreach campaigns, over which channels they will occur, the required marketing budget and data-driven projections of their success.

1. Create an executive summary.

Marketing campaigns should not be considered individual functions. Marketing is the story of your brand as told to customers; like any narrative, its tone and characters should remain consistent. An executive summary details your marketing goals for the next year and helps tie each campaign together.

When establishing your marketing goals, they should be specific, measurable, attainable, relevant and time-bound – or SMART. These goals should work together to achieve both internal and external harmony, telling a consistent story that informs customers of your exact message while building on its previous chapters.

For example, you may set a SMART goal to increase your company’s social media traffic by 15% in a 90-day time frame, and plan to achieve this by creating four relevant, informative and high-quality posts per week on each platform, using your company’s brand kit.

2. Identify your target market.

Before you write a marketing plan, you need to find and understand your niche. Ask yourself who the specific demographic is that you’re targeting. For example, if your business sells 30-minute meals, then those who work traditional 9-to-5 jobs are likely in your market. Study that group of individuals to understand their struggles and learn how your business can solve the problem.

FYI: Targeting your audience can drastically improve the effectiveness of your marketing efforts and help you avoid wasting resources on fruitless campaigns.

3. Differentiate your brand with inbound marketing.

Inbound marketing utilizes internal tools – such as content marketing, social media activity and search engine optimization (SEO) – to attract a customer’s attention primarily through online communication. Content marketing can include informative blog posts, interviews, podcasts with relevant industry figures or supplementary guides on how to best use your product. For example, if you sell cooking supplies, consider posting several fun recipes around the holidays that your tools can help prepare.

Each of these strategies empowers the others in a loop to achieve greater customer attention. A strong content offering can improve your search engine ranking, which brings more people to your website and social pages. You can then share those developed content pieces to that wider audience, who will again improve your search engine rankings. All of this can be done without the expense of a famous endorser or commercial advertising campaign.

4. Identify competitors that also target your customers.

No matter how original your product or service may be, there is always competition for your target customer’s dollar. Small business personnel seldom take the time to study their competitors in depth or pinpoint companies outside their industry that are just as capable of luring customers away. Knowing who your competitors are, their core competitive advantages, and how they might respond to your offerings – like price cuts or increased communication – helps you devise strategies to combat such losses.

By seeking out these competitors, you can develop ways to differentiate your business by providing consumers with the things they may be lacking from your competition. Observe how your competitors operate to find ways in which you can stand out and steer your target audience toward your business.

Did you know? According to SmallBizGenius, 19% of small businesses fail because of their competitors.

5. State your brand position for your target customers.

Ultimately, your brand – and what it symbolizes for customers – is your strongest advantage. You should be able to write a simple declarative sentence of how you will meet customer needs and beat the competition. The best positioning statements focus on solving a problem for the customer in a way that promotes the best value.

6. Budget the plan.

When implementing a strategy, consider the marketing budget you will allot. Marketing requires money for various reasons, including paid promotions, marketing software, events and outsourced costs. Consider your budget when creating the plan so that there is money available to spend on marketing tactics to achieve your goals.

While drafting the plan and evaluating your course of action, note the estimated cost, assets, and time required to achieve the stated goals; this will help when it comes time to set the actual calculated budget. Any goals that you create should be realistically achievable within the budget you have set.

Purpose of a Marketing Plan

  • To clearly define the marketing objectives of the business that align with the corporate mission and vision of the organization. The marketing objectives indicate where the organization wishes to be at any specific period in the future.
  • The marketing plan usually assists in the growth of the business by stating appropriate marketing strategies, such as plans for increasing the customer base.
  • State and review the marketing mix in terms of the 8Ps of marketing – Product, Price, Place, Promotion, People, Process, Physical Evidence, and Performance.
  • Strategies to increase market share, enter new niche markets, and increase brand awareness are also encompassed within the marketing plan.
  • The marketing plan will contain a detailed budget for the funds and resources required to carry out activities indicated in the marketing plan.
  • The assignment of tasks and responsibilities of marketing activities is well enunciated in the marketing plan.
  • The identification of business opportunities and any strategies crafted to exploit them is important.
  • A marketing plan fosters the review and analysis of the marketing environment, which entails market research, customer needs assessment, competitor analysis, PEST analysis, studying new business trends, and continuous environmental scanning.
  • A marketing plan integrates business functions to operate with consistency – notably sales, production, finance, human resources, and marketing.

Marketing Plan Objectives

Market Research – Market Analysis/Consumer Analysis

Market analysis includes topics such as market definition, market size, industry structure, market share and trends, and competitor analysis. Consumer analysis includes the target market demographics and what influences their buying decisions – e.g., loyalty, motivation, and expectations.

Target Market

This defines the target customers by their demographic profile, such as gender, race, age, and psychographic profile, such as their interests. This will assist in the correct marketing mix for the target market segments.

SWOT Analysis

  • Strengths are the organization’s competitive advantages that are not easily duplicated. They represent the skills, expertise, and efficiencies that an organization possesses over its competitors.
  • Weaknesses are impediments found in the operations of an organization, and they stifle growth. These can include outdated machinery, inadequate working capital, and inefficient production methods.
  • Opportunities are prospects for growth in the business through the adoption of ways to take advantage of the chances. They could include entry into new markets, adopting digital marketing strategies, or following new trends.
  • Threats are external factors that can affect the business negatively, such as a new powerful competitor, legislative changes, natural disasters, or political situations.

Marketing Strategy

The marketing strategy section covers actual strategies to be included according to the marketing mix. The strategy centers on the 8Ps of marketing. However, firms are also at liberty to use the traditional 4 P’s of marketing – product, price, place, and promotion. The 8 P’s are illustrated below.

Digital marketing channels, which became popular in the early 21 st century, may eventually overtake traditional marketing methods. Digital marketing encompasses trending methods, such as the use of social media for business.

Marketing Budget

The marketing budget or projection outlines the budgeted expenditure for the marketing activities documented in the marketing plan. The marketing budget consists of revenues and costs stated in the marketing plan in one document.

It balances expenditures on marketing activities and what the organization can afford. It’s a financial plan of marketing activities to be carried out – e.g., promotional activities, cost of marketing materials and advertising, and so on. Other considerations include expected product volume and price, production and delivery costs, and operating and financing costs.

Marketing Plan - Performance Analysis

10 Marketing Plan Templates to Get You Started

1. Restaurant Marketing Plan Template

Restaurant-marketing-plan-template

This marketing plan features stock photos of food that you can replace with your own. It also has a versatile design that can be tailored to your own brand style and even an entirely different industry.

2. Real Estate Marketing Plan Template

Real-estate-marketing-plan-template

3. Content Marketing Plan Template

marketing plan - Content-marketing-plan-template

4. Social Media Marketing Plan Template

Social-media-marketing-plan-template

5. Digital Marketing Plan Template

marketing plan - Digital-marketing-plan-template

6. Product Marketing Plan Template

Product-marketing-plan-template

7. Personal Marketing Plan Template

Personal-marketing-plan-template

8. Marketing Plan Presentation Template

9. Retail Marketing Plan Presentation Template

presentation slides - marketing plan template visme

Customize this marketing plan template online and download it in PDF or PowerPoint format, or save the slides separately in image format. You can also present this presentation online using a link — no downloads needed!

10. Marketing Plan Infographic Template

video marketing plan infographic template

Sources:

https://www.businessnewsdaily.com/4-creating-effective-business-marketing-plan.html
https://corporatefinanceinstitute.com/resources/knowledge/strategy/marketing-plan/
https://visme.co/blog/marketing-plan/
Marketing plans

Ultimately, you want marketing that provides a consistent flow of high-quality leads to help fuel new sales opportunities and drive growth. You want your technical target audiences and customers to be happy to hear from you and not dread it. And you have a limited budget and tight bandwidth.

botanical-beauty-swot-analysis

5 Critical Steps to Developing a Marketing Plan

Marketers have a saying: “If you don’t know where you’re going, any road will take you there.” Without planning and a sound strategy, how can you know where you are going or what you need to do to get there? Here are five steps to develop your marketing plan.

Before jumping into the tactics and execution, your marketing team should ask the leadership team to define their business goals for the next 1-3 years. Your goals can be externally focused, internally focused, or perhaps a mix of both.

When developing goals (at the business level or otherwise), write them in the SMART format that ensures accountability. SMART stands for Specific, Measurable, Attainable, Realistic, and Time-bound and represents business goals such as:

While you are setting business goals, be sure to also set a marketing budget for the year. A good rule of thumb for setting a marketing budget is 6-to-12% of gross revenue with higher spending in the early phases as you establish your marketing foundation.

Learn More

7 marketing plan examples and templates

1. Visit Baton Rouge

Baton Rouge positions itself as “An Authentic Louisiana Experience” by fostering a rebirth of local passion and enthusiasm. From a detailed SWOT analysis to a well-defined target audience, there are plenty of takeaways you can apply to your marketing plan.

visit-baton-rouge-marketing-plan

2. University of Illinois

In this high-level overview of the marketing strategy for the Office of Undergraduate Admissions and its 2021 recruitment cycle, the University of Illinois maps out a detailed marketing plan. One thing that stands out in this marketing plan is the approach of defining objectives, tactics, and success metrics for every segment.

university-of-illinois-marketing-plan

3. HubSpot

hubspot-marketing-plan

4. Monday.com

If you want to put together a plan that already lives in a project management tool, this one from Monday.com can come in handy. Using this template, you can track all of your marketing initiatives, strategies, business goals, budgets, and marketing campaigns. The best part is you can transform data with a variety of data visualizations, including kanban, calendar, timeline, gantt, map, form, workload, and more.

monday-dot-com-marketing-plan

5. Evernote

Evernote is another great example that can help you outline your marketing plan and keep track of your progress. The template is broken down into seven main sections: Details, Research, Goals & Objectives, Buyer Persona, Calendar, Evaluation, and Sign Off. For each section there is an explanation to lead your next step.

evernote-marketing-plan

This guide from G2 takes you step by step through creating a marketing plan, with well-defined sections and examples to ease the process. It covers every critical aspect of a marketing plan, and you can easily edit and customize it for your business.

g2-marketing-plan

7. Smartsheet

With this pre-built marketing plan template from Smartsheet, you can outline the purpose of your business, its strategic goals, its target market, and its standards of performance, ensuring you have a thorough plan of action. If you want a detailed marketing plan, this editable PDF will guide you through the process.

smartsheet-marketing-plan

Get market ready

A great market strategy sets the stage for future marketing success. Whether you are seasoned marketing pro or a budding entrepreneur, develop your marketing prowess with Developing a Winning Marketing Strategy from the University of Illinois. Considering a career in social media marketing? Build job-ready skills from the industry leaders with the Meta Social Media Marketing Professional Certificate or Google Digital Marketing & E-commerce Professional Certificate.

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Маркетинг в социальных сетях (Meta)

Performance Advertising, Digital Marketing, Brand Management, Social Media Marketing, Content Marketing, Marketing, Social Media Marketing Strategy, Content Development, content management, Marketing Content Development, Campaign Management, Ad Management, Meta Ads Manager, Meta advertising, Marketing Optimization, Digital Analytics, Marketing Strategy, Communication, Ads Manager

Sources:

https://www.trewmarketing.com/blog/best-practices/five-critical-steps-to-developing-a-marketing-plan
https://www.shopify.com/blog/marketing-plan-examples
https://www.coursera.org/articles/marketing-strategy

Business growth

Growth alliances are strategic collaborations between companies. They further the growth goals of the involved parties. Take JCPenney and Sephora. For Sephora, it can’t hurt for the makeup retailer to have more stores across the country. JCPenney, however, needed to keep up with powerhouses like Macy’s and its fully-fledged makeup section.

Download Now: Free Growth Strategy Template

14 Types of Business Growth Explained

Businesses of any size look for ways to expand their market share and increase revenues. Companies often choose to implement specific growth strategies to advance their business. Understanding these strategies can help you lead strategic initiatives for company growth. In this article we explain the types of business growth strategies used by companies today with ideas to help you grow your organization.

Business growth is a phenomenon that occurs when business owners, employees and outside factors influence the success of a company. A business grows when it expands a customer base, increases revenue or produces more product.

Growth is the goal of most businesses and is the reason behind many decisions that affect the daily workings of a company both internally and externally. Business growth is impacted by consumer trends, market opportunities and decisions made by company leadership.

Strategic: A strategic approach focuses on long-term growth through specific initiatives. Businesses often move into this growth stage after a period of organic growth. Companies may try to gain a share in untapped markets or plan to produce new inventory.

Business Growth Strategy

A growth strategy allows companies to expand their business. Growth can be achieved by practices like adding new locations, investing in customer acquisition, or expanding a product line. A company’s industry and target market influence which growth strategies it will choose.

1. Use a growth strategy template [Free Tool].

HubSpot Growth Strategy Template

Don’t hit the ground running without planning out and documenting the steps for your growth strategy. We recommend downloading this free Growth Strategy Template and working off the included section prompts to outline your intended process for growth in your organization.

2. Choose your targeted area of growth.

It’s possible that your growth plan will encompass more than one of the initiatives outlined above, which makes sense — the best growth doesn’t happen in a vacuum. For example, growing your unit sales will result in growth in revenue — and possibly additional locations and headcount to support the increased sales.

3. Conduct market and industry research.

Researching the state of your industry is the best way to determine if your desired growth is both necessary and feasible. Examples could include running surveys and focus groups with existing and potential customers or digging into existing industry research.

4. Set growth goals.

These goals should be based on your endgame aspirations of where you ideally want your organization to be, but they should also be achievable and realistic – which is why setting a goal based on industry research is so valuable.

5. Plan your course of action.

Growth Action Plan Downloadable Template

6. Determine your growth tools and requirements.

The last step before acting on your plan is determining any requirements your team will need through the process. These are specific resources that will help you meet your growth goals faster and with more accuracy. Examples might include:

7. Execute your plan.

Throughout this time, make sure you’re holding your stakeholders accountable, keeping the line of communication open, and comparing initial results to your forecasted growth goals to see if your projected results are still achievable or if anything needs to be adjusted.

Free Growth Strategy Template

Fill out this form to access your template

Growth Strategy Examples

1. Viral Loops

Some growth strategies are tailored to be completely self-sustainable. They require an initial push, but ultimately, they rely primarily (if not solely) on users’ enthusiasm to keep them going. One strategy that fits that bill is the viral loop.

Ideally, your incentive will be compelling enough for users to actively and enthusiastically encourage their friends and family to get on board.At its best, a viral loop is a self-perpetuating acquisition machine that operates 24/7/365.

Growth strategy viral loop

Instead of needing as many leads as possible at the top, a viral loop funnel requires just one satisfied user to share with others. As long as every referral results in at least 1.1 new users, the system continues growing.

2. Milestone Referrals

Companies that leverage viral loops generally offer a flat, consistent offer for individual referrals — businesses that use milestone referrals offer rewards for hitting specific benchmarks. In many cases, "milestones" are metrics like the number of referred friends.

For example, a business might include different or increasingly enticing incentives that come with one, five, and 10 referrals as opposed to a fixed incentive for each referral. A company will often leverage this strategy to encourage users to bring on a volume of friends and family that suits its specific business goals.

The strategy also adds an engaging element to the referral process. When done right, milestone referrals are simple to share with relatively straightforward objectives and enticing, tangible products as rewards.

3. Word-of-Mouth

4. The "When They Zig, We Zag" Approach

Sometimes the best growth strategy a company can employ is standing out — offering a unique experience that sets it apart from other businesses in its space. When monotony defines an industry, the company that breaks it often finds an edge.

Say your company developed an app for transitioning playlists between music streaming apps. Assume you have a few competitors who all generate revenue through ads and paid subscriptions — both of which frustrate users.

In that case, you might be best off trying to shed some of the baggage that customers run into trouble with when using your competitors’ programs. If your service is paid, you could consider offering a free trial of an ad-free experience — right off the bat.

The point here is that there’s often a lot of value and opportunity in differentiating yourself. If you can "zig when they zag", you can capture consumers’ attention and capitalize on their shifting interests.

5. In-Person Outreach

It might be a while before this particular approach can be employed again, but it’s effective enough to warrant a mention. Sometimes, adding a human element to your growth strategy can help set things in motion for your business.

Prospects are often receptive to a personal approach — and there’s nothing more personal than immediate, face-to-face interactions. Putting boots on the ground and personally interfacing with potential customers can be a great way to get your business the traction it needs to get going.

This could mean hosting or sponsoring events, attending conferences relevant to your space, hiring brand ambassadors, or any other way to directly and strategically reach out to your target demographic in person.

6. Market Penetration

Competition is a necessary part of business. Imagine that two companies in the same industry are targeting the same consumers. Typically, whatever customers Business A has, Business B does not. Market penetration is a strategy that builds off of this tug-of-war.

Market penetration increases the market share — the percentage of total sales in an industry generated by a company — of a product within a given industry. Coca-Cola, the most popular carbonated beverage in the United States, has a 42.8% market share. If competitors like Pepsi and Sprite were looking to increase market penetration, they would need to increase market share. This increase would imply that they are acquiring customers that were previously buying Coca-Cola or other carbonated beverage brands.

7. Development

If a company feels as if they have plateaued and their current market no longer has room for growth, it might switch strategies from market penetration to market development. While market penetration focuses on a company and its current market, market development strategies lead businesses to tap into a new one.

Authorship:

https://www.indeed.com/career-advice/career-development/types-of-business-growth
https://blog.hubspot.com/sales/growth-strategy